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Douglas C Rapé's avatar

Everyone has an opinion. Me included. The propensity to enlist is service specific. What draws young men and women to each service differs. “ Joining the military” is too broad. Each service has an image that must be reinforced.

1. Losing War after War is not good for trust, faith and confidence.

2. Modern cultural values espoused by the elite are not shared by those with a propensity to enlist. The young women do not want to wear men’s uniforms and fear assignment to the combat arms.

3. Sex is an iceberg. How many parents want to entrust their kids to an institution that harps incessantly on sexual harassment, sexual assault, fraternization, homosexuality, transgenderism, same sex marriage and champions unwed teenage mothers. Many traditional conservatives Americans view the military as perverse - more so than it actually is.

4. Physical standards should vary by service. Too many young people are disqualified for physical histories that are OBE. Many are disqualified for bogus mental health treatment from their past like ADD.

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US Marines Specific:

1. Focus on Spartan, Stoic, Elite and tough. Nock off pandering like “ civilian Marines” and “ Honorary Marines”.

2. Aim for athletes and run intramural athletics and interservice athletics at a high level. Every Marine an infantryman, an athlete and a scholar. A professional looking PT uniform would be a minimal start. Shooting is sport, tennis is a sport, competitive swimming is a sport, competitive golf is sport. So is football, baseball, boxing, wrestling, track and field, soccer….

3. Treat Marines like adults. Mission type orders in every aspect of being a Marine 24/7.

4. Insure there is a full GI Bill, without expiration and later transferability.

5. Change the paradigm from “recruiting” to “selecting”.

6. When former and retired Marines do not recommend enlistment investigate that thoroughly. What about their service led them to not recommend? I am sad to say we would find lack of trust, leaders who were condescending a$$holes, too much chickencrap and endless make work environments. Stop pretending that male and female Marines are interchangeable in every billet. No one believes that. Lies senior leaders tell are seen through by 18 year olds.

To understand recruiting shortfalls review the entire institution. The problem is not Marine Recruiting. The problem is the Marine Corps.

Double down on that concept for the USAF, USN and USA.

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Jeffrey Dinsmore's avatar

One of our great, currently serving SgtMaj's, SgtMaj Wilson (currently of II MEF, I believe) said it best:

Our recruiting commercials of the 90's and 2000's were some of the most effective, because they personified why young men and women want to be Marines.

They want to scale difficult heights and kill dragons.

If we can continue to attract young people who want to kill dragons, we will continue to have the force that we have been accustomed to throughout history.

My take: If we adjust a recruiting model to attract people who want jobs, college, or lifestyle choices, we might no longer attract the youngsters who want to kill dragons. This threatens to fundamentally change our force.

I once introduced a highly capable cyber team of NCOs to the ACMC. I made a point to ask them what their background was, for his benefit. "Taco Bell." "7-Eleven." and the like were the unanimous responses.

The existential question for MCRC: If our Marines are the pride of the joint force, for their ability to take action, get things done, and accomplish any mission....How did they get that way?

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